Relief of Chronic Pain

Find natural relief from chronic pain with cannabis, promoting comfort and improved well-being.

Ease Cancer Symptoms

A number of published studies found that cannabis may be helpful in treating nausea and vomiting from cancer chemotherapy. Inhaled cannabis can be helpful treatment of neuropathic pain (pain caused by damaged nerves).

Reducing Depression

Combat depression with cannabis, unlocking a transformative path to a brighter, balanced life.

ABOUT urban soyal

Elevating Contra Costa's Cannabis Standards

Urban Soyal is committed to reshaping the Contra Costa cannabis market by ensuring product quality and safety, promoting informed usage through education, enhancing accessibility and inclusivity, transforming public perceptions to recognize cannabis’s benefits, and championing sustainable, community-oriented business practices

Dr. Ayoka Nurse


Meet Dr. Ayoka Nurse, a true Bay Area native from Richmond, California. With a remarkable career spanning over 25 years, she has made a significant impact as a Policy Subject Matter Expert and the proud owner of Global Research Strategies, Urban Soyal, and Young Busby Farms. Dr. Nurse’s journey started in journalism, where she initially took on the role of an entertainment reporter at Pacific News Service. Her love for media eventually led her to co-found Youth Radio and become Assistant Hip-Hop Editor at Gavin’s prestigious music trade magazine.

Throughout her journey, Dr. Nurse has received recognition and multiple awards for her outstanding print and radio journalism contributions. A central theme emerged in her work, highlighting the intricate connections between public policy and popular culture and their profound impact on our society. This realization sparked a transformative shift in her focus, propelling her to dive deep into the mechanics of policy creation, its implementation, and its far-reaching consequences for her community.

Equipped with a wealth of education, Dr. Nurse holds a Doctorate in Public Policy, a Master’s in Public Management, and a Baccalaureate in Political Science. With her diverse expertise and unwavering dedication to understanding and reshaping the intersections of cannabis policy, culture, and society, Dr. Nurse continues to make a lasting impression in her field on local, state, federal, and global levels. Dr. Nurse’s published 4-year study, Racial Capitalism Racial Capitalism and the African American Experience Entering the Cannabis Industry, serves as a guide to effective cannabis social equity and warns of policies that are promoted as beneficial but are, in fact, detrimental to marginalized communities.

Khalil Ferguson


A “Top 25 Black Change Maker” by the Sacramento Bee’s Equity Lab, and a 2021 Rockwood Leadership Building Power Fellow, Khalil brings a racial equity lens to his leadership as well as a passion to implement racial equity in his organizations, network, and community. Formerly a City of Sacramento Measure U Tax Oversight Committee member, Khalil has assisted small for-profit and non-profit businesses with their business plans, overall structure, financial plans, and identifying funding opportunities. Khalil’s focus on strategies for combating gentrification and supporting inclusive economic development programs has resulted in appointments to the City Manager’s Inclusive Economic Development and Investment Committee.

Currently, Khalil is the President of the United CORE Alliance (UCA), a non-profit organization in Sacramento, CA that restores the rights of formerly incarcerated individuals through the records expungement process through a partnership with the Governor’s Office of Business and Economic Development and the City of Sacramento.

Under Khalil’s leadership, the UCA has been instrumental in helping the city of Sacramento in forming its cannabis equity policies. Recently, the city added 10 additional permits specifically for drug war impacted communities. Additionally, Khalil was integral to the establishment of the California Cannabis Equity Grants Program which provided $30 million in grant funding to jurisdictions throughout the State of California. Through the CEPC, Khalil secured $60 million in tax relief dollars for Social Equity Entrepreneurs in the Governor’s 2023 Adopted Budget. He also has served as the Secretary for the Democratic Party Black Caucus Legislative Committee where their bill package contained 20 bills covering the areas of Education Reform and Financing, Public Safety, Drug Policy, Housing Development, Environmental Justice, and Legal Reform.

Khalil is also President of the Black Alumni Chapter at Sacramento State and a student at McGeorge School of Law where he serves as the President of the Black Law Student’s Association and the Secretary of the Business Law Association.

Our Commitment to Transformation

We’re committed to reshaping the Contra Costa County cannabis market.

Quality and Safety

Ensuring that all cannabis products are of the highest quality, free from contaminants, and safe for consumption. This involves rigorous testing and quality control measures to build trust and credibility.

Education and Awareness

Combatting misinformation by educating consumers about the benefits and responsible use of cannabis. This includes providing clear information about product content, proper dosing, and the potential medical and therapeutic benefits.

Access and Inclusivity

Improving access to cannabis for both medicinal and recreational users while ensuring that the market is inclusive. This means advocating for fair regulations, supporting equity programs, and ensuring that a diverse range of products is available to meet different needs and preferences.

Stigma and Perception

Working to change the negative perceptions and stigmas associated with cannabis use. By promoting its medicinal and wellness benefits, and by operating transparently and professionally, Urban Soyal aims to foster a more positive and accepted view of cannabis.

Sustainability and Responsibility

Promoting sustainable and environmentally responsible cultivation and production practices. This involves using eco-friendly methods, reducing waste, and ensuring that the business operations contribute positively to the local community and environment.

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Patient Recovered

Community We Serve

Urban Soyal’s status as one of the few, if not the only, Black-owned cannabis retailers in Contra Costa County adds a significant layer to equity and diversity. We are the leaders in promoting diversity within the industry.

Urban Soyal implements stringent quality controls and comprehensive educational initiatives, ensuring safe, informed, and inclusive access to cannabis. Our approach is centered on sustainability and community engagement, aiming to redefine the cannabis experience in Contra Costa, focusing on health, wellness, and social responsibility.

The Best Herbs

Savor excellence with 'The Best Herbs' – a curated selection for unmatched experiences.

100% Organic

Pure goodness awaits with '100% Organic' – nature's authenticity for your well-being.


Latest News for You

Weekly Updates Coming Soon
Cannabis Study by Dr. Nurse Summary


Discount/Medical Cards

Sign up or renew your medical card for $25 and receive a 10% discount *sign up in store or online* All customers get a pre-roll for $
Link for medical card sign up

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Get in Touch with Urban Soyal

Have questions, need assistance, or seeking personalized guidance? Reach out to us at Urban Soyal. Your cannabis journey begins with a conversation.

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